We are a boutique public relations agency who specializes in media and communications management. For more than 35 years, Vervi has transformed ordinary company news into noteworthy stories. We position and strengthen brands through integrated communication strategies, meaningful relationship with the press, hands-on crisis management, and interactive media training.
FutureKids is an American organization that offers an innovative approach to education rooted in technology and Piaget’s cognitive theories. When the company expanded their operations to Brazil, the market was not familiar with their revolutionary method, which warranted creative promotion and communication strategies. Additionally, FutureKids had an ambitious goal: to open at least 10 franchise units within their first year in Brazil. Investing in advertising was not a viable solution because it wouldn’t be possible to explain in details what the company was proposing. There was also another huge barrier to standard advertising: the lack of financial resources.
FutureKids contacted Vervi who, then, developed a custom communication strategy tailored for the Brazilian market. Upon studying the client and assessing their needs, we realized that the first step should be to start a conversation with the press about different topics related to education and the precarious conditions of the Brazilian elementary education system. We launched a series of press releases with innovative proposals to solve this issue, promoting FutureKids as a viable solution to improve the quality of education in the country.
This custom communication strategy yielded results that exceeded the clients expectations. Not only they were able to meet their expansion goals, but also garnered coverage in the most prestigious news segments in Brazil.
" The biggest differential advantages Vervi has are the ability to identify what is valid news and evaluate different interests from readers through various means of communication. These unique abilities enable Vervi to forward releases and suggested agendas accordingly. Unfortunately, most of the Press office business doesn’t work like that. Many still only consider their client’s interests and spread releases without any discretion or communication with other publications. This ends up flooding journalist’s mailboxes with information that is irrelevant to their publications, or information that has no chance of being used. I have worked for more than 20 years as a journalist, 17 of which were at Gazeta Mercantil and another 5 at DCI. It is my belief that the tendency is for the Press office to better itself. Vervi has the quality and flexibility to individualize specific means of communication and optimize that to effectively disseminate valuable information.”
Former industry, technology and legislation editor at DCI.